This “Market Study To Assess Opportunities To Increase Current and New Fruit And Vegetable Exports from Uganda to High Value Markets” was commissioned by the Uganda Ministry of Agriculture, Animal Industry and Fisheries (MAAIF) as part of a Project titled “Enhancing the capacity of the Fruit and Vegetable Sector to comply with Phytosanitary requirements for export to EU, other high end markets and regional markets,” (STDF/PG/543). The Project is managed for MAAIF by Centre for Agriculture and Biosciences International (CABI), Kenya Office. This Market Study was undertaken by UAA in collaboration with MAAIF.